“It’s Only Rock & Roll, But We Like It” TGR liveblog archive

Here’s the liveblog archive of Apple’s latest music-themed event, conveniently copied and pasted just seconds ago!

2:12
Good morning/afternoon/evening and welcome to TGR’s liveblog coverage and analysis of Apple’s “It’s Only Rock & Roll, But We Like It” event!
2:13
A quick note to readers: today’s liveblog is only a short one. Mostly because I was lazy and forgot to post the liveblog details earlier, and partly because I’d like to actually enjoy the keynote today, instead of furiously type-type-typing away at every announcement.
2:14
That said, I’ll endeavour to provide as much information as I possibly can with big news – and Australian news will be thrown in the mix this time aswell.
2:16
And yes, the Apple Store is definitely down and sticky noting it up around the world now.
2:41
Just less than twenty minutes to go now… do you feel the excitement?
2:46
Make that fifteen minutes.
2:50

If you’re reading the other liveblogs (like I am), you’ll know that most journalists/bloggers/random-cameo-celebrities are now inside the building with ten minutes to go

2:53
Whoops! Let that one loose just a little early there Apple.
2:57
Eric Schmidt attending today, just weeks after resigning from Apple’s board. It’s good news to see him at the Yerba Buena Center for the Arts.
3:02
Steve Jobs is walking on stage, we have a standing ovation on our hands folks.
3:05
Steve has thanked a mid-20s person who died in a car crash for his generosity in giving him a liver.
3:06
Phil Schiller (VP of Marketing) will join him in the keynote. First up, talking about the iPhone – 30 million sold in just over 2 years
3:06
There are now more than 75,000 apps on the App Store. 1.8 billion downloaded… here’s to hoping for App Store improvements!
3:07
iPhone 3.1 is arriving for iPhone/iPod touch users today.
3:08
Genius functionality introduced in iTunes 8 is coming for the App Store today, and will be part of iPhone 3.1
3:09
Next up, ringtones. 30,000 pre-cut ringtones from all the majors, at just $1.29 (that’ll be $2.19 in Aus).
3:09

iPhone 3.1 is free and available NOW.

3:10
Next, moving on to music on the iTunes Store. They are now the #1 music retailer IN THE WORLD.
3:11
iTunes 9. New feature called Genius Mixes (sounds like an iMix replacement)
3:12

Like a virtual DJ playing songs that go nicely together. Just click a button and you’re ready to go indefinitely.

3:13
Much better music syncing for iPods and iPhones in iTunes 9.
3:13
And photos, too.
3:14
Hallelujah! App management in iTunes is here in iTunes 9.
3:14
Finally, move your apps around WITH EASE.
3:15
A new home sharing feature lets you play songs on up to five household computers and copy them across!
3:16
iTunes Store has been given a “cleaner” interface
3:18
Wow. iTunes LPs (the Cocktail rumor was right) look seriously awesome. No word on pricing.
3:18
We have a good ol’ demo from Jeff Robin
3:21
App management and home sharing has been demoed. Engadget’s coverage is best this time if you ask me.
3:21
Apps can be transferred to other household devices too! I’m shocked.
3:24
Bingo! You can now share store content on Facebook & Twitter.
3:25
If you’ve ever bought a good music dvd, the iTunes LPs look something like that. To put it as simply as I could.
3:26
Ray Manzarek is up and speaking!
3:27

Okay, Gizmodo’s coverage just disappeared into the internet abyss.

3:28
iTunes Extras will be for movies what iTunes LPs are for music.
3:28
Jeff is finished with iTunes 9, Steve’s back on stage.
3:29
iTunes 9 available today, Phil will speak about iPods.
3:29
Meanwhile, Giz has returned to the internet. Welcome back, we missed you!
3:31
Phil is pretty proud of his hefty iPod sales. Microsoft at 1.1% of market share.
3:31
Expect that to increase just a little with the Zune HD.
3:31
Now more than 50 Million iPhones & iPod touches sold.
3:33
Just a quick look at iPhone 3.1 Genius Mixes on iPod touch. Looks brilliant.
3:35
Haha… Phil says the iPod touch has desktop computing and really fits in your pocket – to a picture of someone trying to fit a Dell netbook in their pocket.

Makes you wonder… does Apple really have any interest in a netbook? I thinks not.

3:36
Now telling people that it’s much better than the DS and PSP. No iPod, no multi-touch, games are more expensive… all the usual selling points of the touch.
3:40
And now some developers, first Ubisoft.
As interesting as these are, please Apple, don’t keep putting them on again and again and again until I literally tear my hair out.
3:43
Assassin’s Creed 2 is demoing now.
3:43
Next up, Tapulous. Those dudes be making Tap Tap Revenge and a new game called Riddim Ribbon. Looks sweet.
3:45
And that’s it. Gameloft next.
At least things are moving a little faster this time around.
3:46
Nova is their game to demo.
3:47
And here’s a big finale – EA is taking the stage for the final demo. Games are fun!
3:48
Madden NFL 2010 coming to iPhone, iPod touch
3:49
Jason Chen:

Here’s a game that’s been around “for over 20 years.” It’s Madden, which has been announced already, and looks like PlayStation 1 graphics.

Agreed here.

3:50
Madden available today, developers done! Phil is back ‘in da hood’
3:51
Here come iPod touch updates!
3:52
New 8GB model will be just $199
3:53
$299 will get you 32GB and $399 will get you a pretty large amount of storage… 64GB
3:54
the 32GB and 64GB models will also be 50% faster.
3:54
And it will run OpenGL.
3:55
As expected, the iPod classic is getting a small update today. 160GB for that same $249 price point. Nice to see that storage come back.
3:56
Shuffle updates ahoy
3:57
No, just more compatible headphones with that headset controller I’m growing decreasingly fond of.
3:58
But you can now get the shuffle in five different colors – black silver, pink, green, blue.
2nd gen iPod shuffle will be completely phased out now, I’m assuming.
4:00
The new iPod nano has a video camera on the back!
4:02

There’s a speaker for playback too. What’s the bet it’s crappy? 100% are the odds I’d say.

4:02

It syncs back to your computer, ready for uploading to the ‘tubes.

4:03

The new iPod nano has an FM radio, too.

4:03
Over 100 million iPod nanos sold to date. Pretty incredible.
4:04
The shuffle’s voiceover is coming too, plus a pedometer and Voice Memos.
4:05
8GB for $149, 16GB for $179. Today.
4:06
Environmental checklist. Listen people, it’s important to Steve 🙂
4:06
Steve has something else to say.
4:07
Ladies and gentlemen, Norah Jones is performing today!
4:09
If Norah ain’t really your thing, you should know now that this is the end of the keynote. Thanks for joining us 🙂
4:15
Australian prices are here: 2GB shuffle for $79, 4GB shuffle is $109
4:16
nano is: $199 for 8GB, $249 for 16GB
4:16
iPod classic is $329
4:17

iPod touch: 8GB for $268, 32GB for $399, 64GB for $549

4:18
And… we’re out!
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