Variable pricing goes live on iTunes (including Australia)



UPDATE: Apple has posted a more detailed summary on iTunes.

Apple has slowly begun variable pricing on the iTunes Store, and has revealed for the first time since its announcement in January the tiers’ pricing in Australia. It appears that new, more popular songs will now be priced at $2.19 here in Australia (which, interestingly, is the same price as iTunes Plus songs were before they became available at no extra cost), while a good bulk of the library will remain at $1.69. Under the new structure, it can be safely assumed that older (or “classic”) songs will now become $1.19, however I am yet to find any examples on the store. Apple will probably finish updating the prices on all of their catalogue by week’s end, but this also is unknown. We’ll have more information as it comes to hand. – r.

If you find any examples of the cheaper pricing model on the store, let us know (with link, please) and we’ll be sure to include it here.


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