Macworld 2009: iTunes


After much eager anticipation, Apple recently announced at Macworld 2009 that most of it’s 10 million song iTunes catalog would finally become iTunes Plus songs from today. 8 million songs will become DRM-free encoded at 256kbps today, with the remaining songs to be upgraded by April. Existing songs can be upgraded for (USD) $0.30, (AUD) $0.50 per track.

Apple also introduced a three-tier pricing system for iTunes today that will debut in April. Under the new scheme, “catalog” songs will become just (USD) $0.69, “new” songs remain at $0.99 and “hit” songs become $1.29. 

Finally, iPhone owners can now download from the iTunes Music Store over a 3G connection, a feature that was previously limited to Wi-Fi. There will be no change in price for these songs. – r.


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