Dell’s carbon neutrality statement is not what it seems

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Remember Dell Vice-President Bob Pearson’s comments (subject to this parody) last week about Apple’s new green notebook ads, in which he “wished Apple would be more bold in making a difference rather than making ads”? Well, according to The Wall Street Journal, Dell’s claims about their own “environmentally friendly” PCs were far from the truth. The article, written by Jeffrey Ball, points out that Dell’s “carbon neutrality” has no relation to the actual making of the computers. This means that the resources used to make Dell notebooks and desktops don’t count. Neither does the oil used to transport them. In fact, WSJ went as far as saying that Dell is “only neutralising about 5% of the greenhouse gases that go into the making and use of its products.”

With this news in mind, I believe Dell has to be very careful about criticizing Apple’s environmental efforts without checking their own first. Not only did Bob Pearson make several errors in his original blog post (“It was in one of our regular sustainability meetings that Michael [Dell] challenged us to offer free recycling worldwide for consumers. A big goal and we did it. We hope Apple does the same someday.“), but it turns out he was also wrong about his own company’s environment policies. – r.

[The Wall Street Journal via Gizmodo]

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