Australia still loves the Yellow Pages

yellow-pages-706959

Despite my extensive criticism of Sensis, I do use the yellow.com.au web portal quite regularly, and because of this, I haven’t ever considered turning to the physical copy of the Yellow or White Pages. However, after looking at The Australian’s figures (published today), it seems I’m going against the general trend. Revenue from the tree-killing physical copy of White Pages grew by over 10% last year, which sets Sensis’ trend completely against “sharp declines” recorded in the rest of the world. I assume this isn’t anything out of the ordinary when compared to previous growth in Australia, but I am a little surprised that advertisers are still flocking to this medium. – r.

[The Australian via Lifehacker]

Advertisements

0 Responses to “Australia still loves the Yellow Pages”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




We’re moving…

the green room blog has moved to http://tgrblog2beta.tumblr.com/. Our current address will be moved later this month.

TGR Links

tgr-icon-youtube-09tgr-icon-twitter-09tgr-icon-flickr-09tgr-icon-lastfm-09tgr-icon-vimeo-09tgr-icon-facebook-09

Donate

tgrdonate

Apple Store

Click here to visit the Apple Store through The Green Room.

Twitter

Archives

Categories


%d bloggers like this: