Foxtel’s new network, 111 Hits has gone live and is now accessible through the TV Guide for any Foxtel subscriber. The new channel, launching November 1 is essentially a mix of Foxtel’s existing programs from The Comedy Channel, FOX8, Fox Classics and Arena. It’s believed to be based on Viacom’s TV Land network in the US. It’s nothing new and nothing interesting, but it supposedly gives them an excuse to justify the $3 price hike starting from next month. Also of note, the channel will be using Telstra, McDonalds and Reckitt Benckiser for advertising. The network will be in direct competition with TV1. TV1 uses Universal, Sony and Paramount for its programming, Channel 111 will be using Warner Bros, Disney and 20th Century Fox. 111 Hits will be available to all Foxtel subscribers, however the company pulled plans to launch the channel on Austar at the same date, so if you’re rural, you’ll have to wait a while. The channel is based alongside The Comedy Channel in Foxtel’s Melbourne studios. Also launching in November are BBC Knowledge and CBeebies, an ad-free channel for preschoolers. If you’re interested in 111 Hits, head to their website for a promo, or watch it over and over again on your TV on Channel 111. Also, hit the link for Foxtel’s press release.
FOXTEL 111 Hits Press Release:
FOXTEL today announced the iconic programming line-up for its exciting new entertainment channel 111 HITS which launches on November 1, 2008. The channel comes from the FOXTEL Owned & Operated group which is behind the ASTRA Award winning channels FOX8, W., Arena and FOX Classics.
On November 1, 2008 FOXTEL is also launching two new family-oriented channels exclusively to its subscribers – CBeebies, an ad free channel for pre-school children and BBC Knowledge which is a documentary channel. Both unique channels are from BBC Worldwide, FOXTEL’s subscription television partner in Australia.
111 HITS will be part of FOXTEL’s Get Started package, enabling all subscribers to enjoy watching the most successful shows in television history. Find 111 HITS at channel 111 on FOXTEL’s Electronic Program Guide.
111 HITS will be the new home to television’s biggest hits and some of the most-loved programs in television history, including critically acclaimed dramas and award-winning comedies. It’s triple the stars, triple the memories and triple the hits.
Top-rating and ground-breaking series such as Friends’ Will & Grace, Ally McBeal, The Wonder Years, That ’70s Show, ER, Murphy Brown, Alf, Lost, 24 and Baywatch are just some of the programs that capture the energy, fun, heart and soul of this new channel.
FOXTEL Executive Director of Television and Marketing, Brian Walsh said: “The television you love now has a brand new home on 111 HITS, bringing the best of TV from the ’80s, ’90s and today, together at one FOXTEL destination.”
111 HITS will be presented to audiences in a new format offering blocks of programming across the day. For FOXTEL subscribers this means the best dramas are delivered as movie length double episodes and comedies are grouped together based on genre and audience profile.
Walsh continued: “The unique programming blocks on 111 HITS have been strategically targeted based on audience viewing habits of these programs gathered from FOXTEL’s research. It will ensure that once you arrive at 111 HITS you”ll never want to leave.
“111 HITS is a wonderful addition to FOXTEL’s stable of channels’ and provides an even wider range of sought after programming ensuring our subscribers will always love what’s on FOXTEL seven days a week.”
With the introduction of 111 HITS, viewer favourite FOX Classics will be re-positioned to celebrate the legendary television series’ from the ’60s and ’70s including Mash, Petticoat Junction, Lost In Space, as well as continuing its much-loved Bill Collins’ Golden Years of Hollywood with Mr Movies himself. FOX Classics will continue to honour the films of James Bond which have been ratings juggernauts for the channel throughout the 2008/09 summer season.
FOXTEL is also pleased to announce Alex Ristevski as the new Channel Manager for 111 HITS. As Group Channel Manager for 111 HITS and THE COMEDY CHANNEL, Ristevski will operate the channel from FOXTEL’s Melbourne studios.